About Boyd's Liquido Eye Makeup Remover

What it is:

An eye makeup remover suitable for sensitive eyes. An extra-gentle eye makeup remover that soothes and moisturizes as it cleanses. This product is ophthalmologist tested and suits eye makeup wearers.

What it does:

This do-it-all formula removes waterproof makeup and does the dissolving away of makeup without leaving an oily after-feel.

How to Apply:

-Use day or night, cleansing one eye area at a time.

-Apply a drop to the cotton ball.

-With eye closed, massage gently over lid and lashes the cotton with the eye makeup remover.

-Wipe up then down, then open the eye and wipe underneath.

-Tissue off, or rinse off any residue with water if necessary.

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Located at Madison Avenue and 61st Street in Manhattan. Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s.

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.