Eye Liter Powder
Eye Liter Powder
Boyds Madison Avenue

Boyd's Eye Liter Powder

Regular price $22.50

Learn about Boyd's Eye Liter Powder

Description: This powder application for the eyelid smooths, visually opens, and highlights eyes. A spot at the corner of each eye will create an open and awake eye look. Try Eye Liter, formerly by Renoir, on the entire eyelid. It will make your eyes appear much larger. Apply Eye Liter again right under the eyebrow above your favorite color to create an awesome contrast.


  • Eye liter powder creates a Canvas that highlights and brightens the eye area especially on the dark circles area.
  • Eye fix prevents shadow From creasing and ensures color stays
  • When used together with other eye makeup, this makes the eyes look fresh all day
  • Eye Liter on the entire eyelid will make your eyes appear bigger

About the Brand: The legacy of Boyd’s is one of classic beauty and glamour. Situated on Madison Avenue and 61st Street in Manhattan, Boyd’s Cosmetics was the beauty destination for fabulous New York women of the 1960s, 70s, and 80s. 

Originally named 'Boyd’s Chemists' in the 1940s, the apothecary faced overwhelming competition when discount drug stores began to crop up in the '60s. That's when Carol Fader, Boyd's Vice President, and co-owner combined her keen imagination with her love of fashion, culture, and make-up to spark an avant-garde revolution in the cosmetics industry.